December 1st 2009 – 28th February 2010 / Location : TCDC, The Emporium / Open Hour : 10.30 – 21.00 (closed Mondays).

Denim 10: Fundamentals of Super Jeans
Jeans are the quintessential clothing item that has long stood the test of time. The history of jeans goes back for hundreds of years and they are still popular today in the form of trousers made from cotton twill textile called “denim”.

Because of the ruggedness, jeans were initially used as uniforms for blue collar workers and soldiers. Over time, they became a clothing item of choice for people all over the world and have always evolved to keep up with fashion trends. Designers worldwide are finding ways to create a selling factor and a unique identity for their brands, including using modern technology or bringing back traditional tools and methods of manufacturing. These different strategies differentiate the origins and classifications of each brand.

“Denim 101: Fundamentals of Jeans” exhibition presents the story of denim: from its origin, characteristics, and unique qualities, to how it became the jeans we know and love today. Ten creative production techniques are illustrated through manufacturing tools and samples from top global and local brands such as PRPS, Edwin, Diesel and Dior Homme.

When: December 1st 2009 – 28th February 2010, 10.30 – 21.00 (closed Mondays).
Where:TCDC, The Emporium
BTS: Phron Pong
Admission: Free